O governo da Holanda, em colaboração com empresas da iniciativa privada, está propondo a remuneração dos trabalhadores que trocarem o carro pela bicicleta.
O objetivo é reduzir os graves problemas de congestionamento naquele país, que tem alta densidade populacional.
Mais da metade dos trajetos diários feitos por carro na Holanda são inferiores a 7,5 quilômetros e mais da metade dos empregados residem a menos de 15 quilômetros dos seus locais de trabalho.
Essa realidade contribui para que a campanha tenha sucesso.
O objetivo é fazer os trabalhadores usarem a bicicleta para a ida e a volta do trabalho. Eles receberão 19 centavos de euro por quilômetro rodado (quase um real) e terão incentivo para a compra de uma bicicleta nova.
A Holanda é um dos países com mais bicicleta, tem mais de uma por habitante: são 22 milhões de bike para 17 milhões de pessoas.
O objetivo é tirar de circulação nos horários de pico 200 mil veículos, que, no total, vão deixar de rodas três bilhões de quilômetros por ano.
De quebra, o governo espera com isso que a população ganhe maior qualidade de vida.
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