A Kia é a marca que oferece menos problema para o consumidor, conforme estudo da J.D. Power feito no mercado estadunidense. Assim, a montadora ganhou pelo segundo ano consecutivo, o prêmio IQS – Initial Quality Study. O levantamento revelou que a Kia é a montadora com menor número de problemas nos últimos 20 anos.
Os modelos Soul, Cerato, Cadenza, Niro e Sorento venceram em suas respectivas categorias, enquanto o Cadenza atingiu o topo do índice de satisfação entre todos os modelos considerados no estudo.
O modelo Soul ganhou o prêmio da sua categoria pelo 3º ano consecutivo. A J.D Power fez 77.415 entrevistas, considerando 243 modelos e os entrevistados os veículos com base na experiência de direção, motor, desempenho de transmissão e problemas de qualidade relatados pelos proprietários.
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